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Tag Archives: Dairy Queen

MOZIDO ANNOUNCES MOBILE LOYALTY TEST PROGRAM WITH DAIRY QUEEN IN THE COLORADO MARKET

On Monday, we were excited to announce a new mobile loyalty test program has rolled out to the Denver market with one of the leading quick service restaurants that’s known for serving up their tasty, trademarked Blizzards: Dairy Queen. The mobile app, myDQ, is designed to give Dairy Queen’s most loyal fans a mobile experience that is personal and engaging. The app features loyalty rewards, offers, a restaurant locator and mobile payments, which will allow Dairy Queen franchisees to nurture customer engagement and provide tailored customer service.

Nearly 60 Dairy Queen and DQ Grill & Chill restaurants in Colorado will be among the first to participate in the mobile loyalty test program. The myDQ app was created to bring value and convenience to the ordering experience, especially in the drive-thru. Based upon the test market results of myDQ in Colorado, the Dairy Queen system plans a national rollout in 2015.

DQ

As more QSR’s enter into the mobile payments and loyalty space, it’s crucial to approach the solution from the perspective of the customer. While having a mobile wallet to pay for orders is convenient, it’s the mobile loyalty feature that is the leading value in the myDQ app, offering incentives and rewards for consumers to stay connected and loyal with the brand. A strong rewards program is what makes a mobile payment system stand out from the rest. Studies show the probability of selling to a repeat customer is up to 70 percent, and Mozido’s mobile loyalty programs are a great way to incentivize existing customers.

We’ve thoroughly enjoyed working with Dairy Queen to build this unique solution and look forward to see how consumers interact with the mobile app. Be sure to check out the full release in our newsroom and share the great news on Twitter, Facebook and LinkedIn.

American Dairy Queen Corporation Expands Mozido Mobile Loyalty Program to Denver

Following successful pilot test, myDQ loyalty program begins market test at restaurants in the Denver area

AUSTIN, Texas – October 31, 2014 – Mozido, a mobile financial services, loyalty and retail solutions company, today announced it has rolled out a mobile loyalty market test program with American Dairy Queen Corporation (ADQ) in Denver, Colorado and surrounding areas, including certain locations in Nebraska.

MyDQ is designed to bring the Dairy Queen system’s most loyal fans into a mobile experience that is personal, rewarding, and fun. Upon successful completion of this expanded test, ADQ plans to roll out the myDQ program to its 4,500 U.S. franchise partners and its customers across the country.

The myDQ app features loyalty rewards, offers, and payments, and will allow Dairy Queen franchisees to nurture customer engagement through building customer profiles for targeted rewards and communication, adding location-enabled functionality to the app for timely and relevant messages, and providing easy mobile payment options. ADQ has also integrated Mozido’s mobile POS solution that supports payments and promotion redemption at the counter and drive-thru lanes.

“For nearly 75 years, the Dairy Queen system has excelled in customer service and satisfaction—every step we take toward the future of Quick Service Restaurants is with our fans in mind,” said Barry Westrum, Executive Vice President of Marketing for ADQ. “Mozido is an ideal partner in our myDQ mobile loyalty initiative because of its unique capability to deploy integrated solutions in mobile loyalty and payment that enable us to provide personalized service excellence.”

“American Dairy Queen Corporation is leading the QSR industry by providing a loyalty program for its fans using the convenience of a mobile app. The myDQ app includes payments, offers and rewards, and creates a compelling user experience,” said Charlie Wiggs, general manager and senior vice president of North American markets at Mozido. “Consumer engagement through the mobile application is expected to increase frequency of store visits. Mozido is proud to support ADQ in providing a rewarding mobile experience for their fans.”

About Mozido

Mozido’s mobile payments platform includes mobile financial services, loyalty programs, and mobile offers for business and retail. Through its white-label, cloud-based platform MoTEAF, Mozido serves people around the world who choose to manage their money using their mobile phone rather than relying on traditional financial institutions. Mozido’s MoTEAF platform is highly interoperable, works with virtually any wireless carrier or mobile device, and integrates easily with products from other vendors. For more information, visit us at www.mozido.com. Follow us on Twitter: @Mozido

About ADQ:

American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 6,300 Dairy Queen® stores in the United States, Canada and 25 other countries. ADQ is part of the Berkshire Hathaway family of companies led by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.

Dairy Queen tests mobile payment app to personalize rewards

mobile commerce dailyDairy Queen will be piloting a mobile application for loyalty rewards, offers and payments in an effort to provide personalized service to its customers on mobile.

To create this app as well as test mobile point-of-sale solutions, Dairy Queen partnered with Mozido LLC. At first, the app will be available for free on iOS and Android smartphones.

“Our strategy here is to capitalize on consumer behavior associated with use of smartphones, to provide a more relevant and engaging relationship with them, in order to drive more frequent transactions from our Dairy Queen customers,” said Nick Blissenbach, senior manager of digital at Dairy Queen, Minneapolis.

“While we believe there is significant opportunity to use mobile to drive sales, we believe that mobile makes an impact if it drives our customers to visit us just one more time each month,” he said.

“For the consumer, the Dairy Queen mobile loyalty app will store their rewards card, house relevant coupons and offer a simple solution for mobile payment. We believe that this is a natural extension of our current digital channels of web, email and social networks.”…read more

 

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