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Tag Archives: Dairy Queen

MOBILE LOYALTY WILL DRIVE MOBILE PAYMENTS IN 2015

CoffeeWhile last year may not have been the beginning of mobile loyalty programs, it seemed 2014 was the year to launch them into the mainstream spotlight, with mobile loyalty apps from major retailers like Starbucks gaining widespread popularity among consumers. According to a recent article from Forbes, Starbucks reported last year that 15% of its sales volume was generated by its mobile app, with some 12 million customers using it. Undoubtedly, the current number of users is now higher.

The reason for Starbucks’ success? One might argue that the company’s rewards model has convinced users to not only download its app, but also continue to use it time and time again.

It’s about answering the question, “What’s in it for me?”
By creating easy, custom mobile experiences for customers that provide added value beyond the mere convenience of paying with a phone, retailers will be more likely to attract loyal customers that not only pay with their phones, but also sign up for loyalty programs to get rewarded for those transactions. If a customer knows that earning a free latté is as simple as purchasing five drinks with their mobile phone, they’ll be incentivized to be repeat users of the app and repeat customers of the store.

We predict that loyalty programs will be a crucial, driving force for mobile payments adoption in 2015. While mobile payments do arguably provide a more convenient way of paying for goods and services, that alone will not be enough to sway consumers from changing their current behavior. Because rewards and loyalty programs provide something differentpersuasive incentives that provide actual value for the customerthese programs are more likely to present a compelling reason for a behavior shift.

Back in December, our own Tiago Soromenho shared the article “The chicken or the egg? Loyalty will drive mobile payments” with Mobile Payments Today. In it he predicts that mobile loyalty is the “onramp” to mobile payments, and that consumer loyalty will directly impact consumer adoption of mobile payments. Tiago states, “value will trump convenience.” Bottom line, consumers need more than just convenience to make them pick up their phones instead of their wallets when it’s time to pay. With the daily demonstrated success of apps like Starbucks, Dairy Queen, and Dunkin’ Brands, mobile loyalty is the most promising way to grow mobile-friendly customers.

We’ll be keeping our finger on the pulse of mobile loyalty programs as they continue to gain popularity in 2015, and look forward to seeing the changes they may bring for mass adoption of the mobile payments industry this year and in the years to come.

2014 ENDS WITH A BANG: WE ACQUIRED MOBILE COMMERCE COMPANY CORFIRE

CorFire2014 has been a memorable year for us here at Mozido. We have received so much support, ranging from our $185 million Series B funding to our partnership with MasterCard to the launch of the CONEC mobile wallet in Jamaica. And who can forget about the Mozido mobile loyalty implementation with Dairy Queen, who launched the myDQ app in nearly 60 Dairy Queen locations in Colorado and surrounding areas? But we weren’t ready to call it a year…yet. We’re finishing off 2014 by acquiring majority ownership in the mobile commerce company, CorFire.

You’ve probably heard of CorFire, and if you haven’t, then you’ve probably heard of (and probably consumed delicious food at) one of their biggest customers, Dunkin’ Brands. CorFire is a U.S.-based mobile commerce company previously owned by SK C&C, a South Korean technology company. The acquisition will help us expand Mozido’s and CorFire’s global market, gain a reach of two billion users through relationships with six of the top 20 MNOs in the world, and advance one of the world’s most successful closed-loop mobile wallet apps, Dunkin’ Donuts.

Mozido and CorFire are going to work together to position our combined entity as the leader in mobile payments, retail engagement services, and loyalty services around the world.

“We firmly believe Mozido’s strong mobile ecosystem of partners and customers will further the CorFire brand and mission,” said Joe Ahn, EVP of corporate development at SK C&C.

CorFire customers should be just as excited about this as we are. Customers can expect to see an improved mobile commerce and payments solution that includes NFC/HCE and cloud payments now under one mobile payments umbrella, and new mobile loyalty, proximity marketing and engagement services that allow brands to reward loyalty, send targeted offers, provide mobile payments options, and stay connected with their consumers.

We’re proud of the hard work from our team and we look forward to a successful year in 2015 with the new relationships we have established. Be sure to check out the full release in our newsroom and share the great news on Twitter, Facebook and LinkedIn.

 

Mozido Acquires Majority Ownership in Mobile Commerce Company CorFire

Mozido expands global presence and gains a two billion-user reach through CorFire acquisition

AUSTIN, Texas—December 18, 2014—Mozido, a cloud platform mobile payments and retail engagement solutions provider, today announced it has acquired the majority ownership in SK C&C USA dba CorFire, a U.S.-based mobile commerce company previously wholly-owned by South Korean IT services provider SK C&C. Through the acquisition, Mozido will advance one of the world’s most successful closed-loop mobile wallet apps, Dunkin’ Brands, expand its global market, and gain a reach of two billion users through relationships with six of the top 20 mobile network operators (MNOs) in the world.

“CorFire is a strong global mobile commerce player. By adding its strength in NFC-enabled mobile wallets to Mozido’s extensive mobile financial services and retail marketing capabilities, we can now give merchants around the world access to a powerful mobile ecosystem that adds monetization features to mobile programs,” said Michael Liberty, founder and Chairman of Global Strategic Initiatives at Mozido. “CorFire has built a state-of-the-art technology platform for NFC-enabled payments, and this acquisition, in conjunction with our MoTEAFTM platform, makes Mozido the leader in NFC and cloud-based mobile payments.”

With quick-service restaurants like Dairy Queen and Dunkin’ Brands, nation-wide mobile-wallet solutions, including the CONEC mobile wallet in Jamaica, and telecom customers such as Vodafone, this relationship uniquely positions Mozido as a leader in mobile payments, retail engagement services, and loyalty services.

SK C&C will remain an investor of CorFire. Current CorTSM™, CorMKT™ and CorPay™ customers can expect to see an improved mobile commerce and financial services solution that includes:

  • Several leading payments technologies now under one mobile payments umbrella, such as NFC and cloud-based payments, which are highly scalable, secure and compliant with regulations.
  • A combined, more extensive foundation of MNO relationships that extend the reach of Mozido and CorFire’s solutions to billions of merchants and consumers around the world.
  • Enhanced mobile wallet functionality, including international and domestic remittances, person-to-person payments, mobile bill pay, and international and domestic airtime top up, that adds monetization features to existing mobile offerings.
  • New mobile loyalty, proximity marketing and engagement services that are white-labeled for retailers, brands, hospitality companies and merchants to allow them to reward loyalty, send targeted, conceptually relevant offers, provide mobile payments options, and stay connected with their customers.

“We firmly believe Mozido’s strong mobile ecosystem of partners and customers will further the CorFire brand and mission,” said Joe Ahn, EVP of corporate development at SK C&C. “As a strategic business partner, SK C&C will actively support Mozido and CorFire, helping to expand their global presence. We believe Mozido has the capital, resources, and talent to significantly appreciate in value.”

About Mozido

Mozido’s mobile payments platform includes mobile financial servicesloyalty programs, and mobile offers for business and retail. Through its white-label, cloud-based platform MoTEAF, Mozido serves people around the world who choose to manage their money using their mobile phone rather than relying on traditional financial institutions. Mozido’s MoTEAF platform is highly interoperable, works with virtually any wireless carrier or mobile device, and integrates easily with products from other vendors. For more information, visit us at www.mozido.com. Follow us on Twitter: @MozidoGlobal

About SK C&C

SK C&C is a leading provider of IT services, ranging from IT consulting to system development, integration and maintenance services offered to a wide range of industries. Also involved in new IT business paradigms such as digital convergence and ubiquitous computing, SK C&C is an affiliate company of SK Group, a $101 billion conglomerate. For more information about SK C&C, please visit www.skcc.com.

About CorFire

From retailers to handset manufacturers to financial institutions to mobile network operators, organizations today need a proven way to extend their brands and enable their customers to use smartphones as a channel for commerce. With its proven industry expertise, CorFire helps all organizations in the mobile ecosystems deliver on the promise of an environment where consumers can live life mobile. Headquartered in Atlanta, Georgia, USA, CorFire offers three core technology solutions: a Trusted Services Manager (TSM) platform (CorTSM), a robust mobile wallet platform (CorPay), and a state-of-the-art suite of mobile marketing services (CorMKT). For more information please visit www.corfire.com.

MOZIDO ANNOUNCES MOBILE LOYALTY TEST PROGRAM WITH DAIRY QUEEN IN THE COLORADO MARKET

On Monday, we were excited to announce a new mobile loyalty test program has rolled out to the Denver market with one of the leading quick service restaurants that’s known for serving up their tasty, trademarked Blizzards: Dairy Queen. The mobile app, myDQ, is designed to give Dairy Queen’s most loyal fans a mobile experience that is personal and engaging. The app features loyalty rewards, offers, a restaurant locator and mobile payments, which will allow Dairy Queen franchisees to nurture customer engagement and provide tailored customer service.

Nearly 60 Dairy Queen and DQ Grill & Chill restaurants in Colorado will be among the first to participate in the mobile loyalty test program. The myDQ app was created to bring value and convenience to the ordering experience, especially in the drive-thru. Based upon the test market results of myDQ in Colorado, the Dairy Queen system plans a national rollout in 2015.

DQ

As more QSR’s enter into the mobile payments and loyalty space, it’s crucial to approach the solution from the perspective of the customer. While having a mobile wallet to pay for orders is convenient, it’s the mobile loyalty feature that is the leading value in the myDQ app, offering incentives and rewards for consumers to stay connected and loyal with the brand. A strong rewards program is what makes a mobile payment system stand out from the rest. Studies show the probability of selling to a repeat customer is up to 70 percent, and Mozido’s mobile loyalty programs are a great way to incentivize existing customers.

We’ve thoroughly enjoyed working with Dairy Queen to build this unique solution and look forward to see how consumers interact with the mobile app. Be sure to check out the full release in our newsroom and share the great news on Twitter, Facebook and LinkedIn.

American Dairy Queen Corporation Expands Mozido Mobile Loyalty Program to Denver

Following successful pilot test, myDQ loyalty program begins market test at restaurants in the Denver area

AUSTIN, Texas – October 31, 2014 – Mozido, a mobile financial services, loyalty and retail solutions company, today announced it has rolled out a mobile loyalty market test program with American Dairy Queen Corporation (ADQ) in Denver, Colorado and surrounding areas, including certain locations in Nebraska.

MyDQ is designed to bring the Dairy Queen system’s most loyal fans into a mobile experience that is personal, rewarding, and fun. Upon successful completion of this expanded test, ADQ plans to roll out the myDQ program to its 4,500 U.S. franchise partners and its customers across the country.

The myDQ app features loyalty rewards, offers, and payments, and will allow Dairy Queen franchisees to nurture customer engagement through building customer profiles for targeted rewards and communication, adding location-enabled functionality to the app for timely and relevant messages, and providing easy mobile payment options. ADQ has also integrated Mozido’s mobile POS solution that supports payments and promotion redemption at the counter and drive-thru lanes.

“For nearly 75 years, the Dairy Queen system has excelled in customer service and satisfaction—every step we take toward the future of Quick Service Restaurants is with our fans in mind,” said Barry Westrum, Executive Vice President of Marketing for ADQ. “Mozido is an ideal partner in our myDQ mobile loyalty initiative because of its unique capability to deploy integrated solutions in mobile loyalty and payment that enable us to provide personalized service excellence.”

“American Dairy Queen Corporation is leading the QSR industry by providing a loyalty program for its fans using the convenience of a mobile app. The myDQ app includes payments, offers and rewards, and creates a compelling user experience,” said Charlie Wiggs, general manager and senior vice president of North American markets at Mozido. “Consumer engagement through the mobile application is expected to increase frequency of store visits. Mozido is proud to support ADQ in providing a rewarding mobile experience for their fans.”

About Mozido

Mozido’s mobile payments platform includes mobile financial services, loyalty programs, and mobile offers for business and retail. Through its white-label, cloud-based platform MoTEAF, Mozido serves people around the world who choose to manage their money using their mobile phone rather than relying on traditional financial institutions. Mozido’s MoTEAF platform is highly interoperable, works with virtually any wireless carrier or mobile device, and integrates easily with products from other vendors. For more information, visit us at www.mozido.com. Follow us on Twitter: @Mozido

About ADQ:

American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 6,300 Dairy Queen® stores in the United States, Canada and 25 other countries. ADQ is part of the Berkshire Hathaway family of companies led by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.

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