On Monday, we were excited to announce a new mobile loyalty test program has rolled out to the Denver market with one of the leading quick service restaurants that’s known for serving up their tasty, trademarked Blizzards: Dairy Queen. The mobile app, myDQ, is designed to give Dairy Queen’s most loyal fans a mobile experience that is personal and engaging. The app features loyalty rewards, offers, a restaurant locator and mobile payments, which will allow Dairy Queen franchisees to nurture customer engagement and provide tailored customer service.
Nearly 60 Dairy Queen and DQ Grill & Chill restaurants in Colorado will be among the first to participate in the mobile loyalty test program. The myDQ app was created to bring value and convenience to the ordering experience, especially in the drive-thru. Based upon the test market results of myDQ in Colorado, the Dairy Queen system plans a national rollout in 2015.
As more QSR’s enter into the mobile payments and loyalty space, it’s crucial to approach the solution from the perspective of the customer. While having a mobile wallet to pay for orders is convenient, it’s the mobile loyalty feature that is the leading value in the myDQ app, offering incentives and rewards for consumers to stay connected and loyal with the brand. A strong rewards program is what makes a mobile payment system stand out from the rest. Studies show the probability of selling to a repeat customer is up to 70 percent, and Mozido’s mobile loyalty programs are a great way to incentivize existing customers.
We’ve thoroughly enjoyed working with Dairy Queen to build this unique solution and look forward to see how consumers interact with the mobile app. Be sure to check out the full release in our newsroom and share the great news on Twitter, Facebook and LinkedIn.